thecompetitiveedge:

Marketers love the new Facebook Timeline.

Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.

The findings were that:

• Facebook Timeline cover photos get noticed first
• Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)
• Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)

In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:

• Content matters 
• Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)
• Photos on the wall get attention (avg wall attention 4.88 second)

Sources: Timeline Heat // Brand Heat Map

is it sad that i find this fascinating?

Posted on January 4th at 8:29 PM
Reblogged from: thecompetitiveedge
Originally posted by: thecompetitiveedge

1. eisenhower402 liked this
2. botanically96 liked this
3. affordable06 liked this
4. community788 liked this
5. wellmankil liked this
6. scottrasak reblogged this from thecompetitiveedge
7. eroticerosion liked this
8. beanadictarnold reblogged this from thecompetitiveedge and added:

   is it sad that i find this fascinating?

9. thecompetitiveedge posted this